B I Hate Perfume, yes this is the name of the perfume house, is another one of the perfume world’s badass non-conformists. Led by the indomitable Christopher Brosius (of Demeter Dirt and Snow fame) CBIHP recalls the very personal smells of his memories; perfumes with a story to tell. Why does he “hate” perfume: “Perfume is too often an ethereal corset trapping everyone in the same unnatural shape.”
These are not just individual scents in their own right (i.e. in the bottle) but because of Briosus’ unique water-based formula they linger on your skin and interact with it thus differing from person to person. Our take on it? They’re just cool…
The Stuff
What and Where: Find it at Luckyscent.com
From the Luckyscent Website:
The Scoop
At The Beach is the exact recreation of a hot summer’s day spent lying in the sun and the scent of Coppertone, the sand and the surf filling your nose. For perfumer Christopher Brosius, this was a trip back to his summers on the North Atlantic (which we think must smell just like the Pacific.) An absolutely brilliant and faithful interpretation of classic Coppertone meets beach, there is no other perfume we’ve ever smelled that manages to capture a specific moment—long-ago summers on the beaches of America—as this one does. Even if you were landlocked and a pool was your beach, if you loved the smell of classic Coppertone tanning lotion, your jaw will hit the floor when you try this.
At The Beach 1966 Notes
Coppertone 1967, blended with a new accord Christopher created especially for this perfume, “North Atlantic.” Other notes: wet sand, seashell, driftwood and just a hint of boardwalk
Tags: beach, bespoke, CB I hate perfume, cologne, for the summer, like the beach, mens, perfume, smell, summer
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